Integrations overview
Lightning CMP connects your third-party tools to consent in two ways. Pick by whether the vendor has a consent-aware mode.
Before installing, use the Lightning configurator or the setup decision guide. If you use Google Tag Manager, start with the Google bridge and manage individual tag consent inside GTM.
Bridge it (preferred)
Section titled “Bridge it (preferred)”If the vendor can throttle itself on a consent signal — Google, HubSpot, Adobe, Pardot, or your own vendor — bridge it. The CMP loads the tag and forwards the decision, so under denial it keeps sending cookieless, privacy-safe signals instead of going dark. See Built-in bridges.
Block it (fallback)
Section titled “Block it (fallback)”If the vendor has no consent-aware mode — Meta Pixel, TikTok, LinkedIn,
Hotjar… — block it. The CMP refuses to execute the tag’s <script> until its
category is granted. See the Script blocker.
Decision table
Section titled “Decision table”| The vendor… | Do this |
|---|---|
| …has a Consent Mode / consent API (Google, HubSpot, Adobe, Pardot) | Bridge it |
| …is anything else the CMP ships no adapter for, but does expose a consent hook | Custom bridge |
| …just fires a pixel with no cookieless mode | Block it |