Integrations overview
Lightning CMP connects your third-party tools to consent in two ways. Pick by whether the vendor has a consent-aware mode.
Bridge it (preferred)
Section titled “Bridge it (preferred)”If the vendor can throttle itself on a consent signal — Google, HubSpot, Adobe, Pardot, or your own vendor — bridge it. The CMP loads the tag and forwards the decision, so under denial it keeps sending cookieless, privacy-safe signals instead of going dark. See Built-in bridges.
Block it (fallback)
Section titled “Block it (fallback)”If the vendor has no consent-aware mode — Meta Pixel, TikTok, LinkedIn,
Hotjar… — block it. The CMP refuses to execute the tag’s <script> until its
category is granted. See the Script blocker.
Decision table
Section titled “Decision table”| The vendor… | Do this |
|---|---|
| …has a Consent Mode / consent API (Google, HubSpot, Adobe, Pardot) | Bridge it |
| …is anything else the CMP ships no adapter for, but does expose a consent hook | Custom bridge |
| …just fires a pixel with no cookieless mode | Block it |